A two-crew trade business finishes plenty of jobs, and most customers are pleased with the work. Reviews on Google are how new customers find and trust a trade, and the owner knew it. The trouble was always the asking. By the time the tools were packed up and the day was done, the last thing anyone wanted to do was tap out a message asking for a favour.
So the reviews that should have come in never did. The odd customer left one unprompted, but the steady stream that a happy customer base should produce just was not there. Asking felt awkward, remembering to ask was harder still, and there was no tidy way to do it at the moment a customer was most pleased, which is right after the job is done.