Example build · Sales

Happy client today, Google review tomorrow

A trade business does good work and knows its customers are happy, but nobody ever gets around to asking for a review. Here is the build that turns each finished job into a tailored request at the right moment, with the owner approving the wording.

never asked → asked every time
Review requests after a job
Every job
Now gets an ask
~50 hrs
Back per year

Illustrative example build. The figures are typical for a business of this size, not measured results from a specific client.

The problem

The work is good, the customers are happy, and the reviews never get asked for

A two-crew trade business finishes plenty of jobs, and most customers are pleased with the work. Reviews on Google are how new customers find and trust a trade, and the owner knew it. The trouble was always the asking. By the time the tools were packed up and the day was done, the last thing anyone wanted to do was tap out a message asking for a favour.

So the reviews that should have come in never did. The odd customer left one unprompted, but the steady stream that a happy customer base should produce just was not there. Asking felt awkward, remembering to ask was harder still, and there was no tidy way to do it at the moment a customer was most pleased, which is right after the job is done.

What we built

A review request that goes out on its own, at the right moment, in your words

The asking runs by itself once a job is marked done. The owner keeps control of who gets asked and how it reads, so it never feels pushy and never lands on a customer who had a rough job.

Finished job, timely ask

When a job is marked complete in the business's job or invoicing system, a review request is queued to go out a sensible time later by SMS or email, with a direct link to the Google profile. The customer gets the ask while the good work is still fresh, not weeks after they have forgotten about it.

Tailored wording, owner approved

Each request is drafted to suit the job and the customer, so it reads like a real message rather than a template. The owner chooses who to ask and can approve the wording before it sends, so anyone who had a tricky job is quietly left off and nothing goes out that feels off.

The stack

Everyday tools, joined up and watched

Make Gmail SMS gateway Google Business Profile Claude
What changed
  • Every finished job now gets a review request, instead of the asking being forgotten at the end of a busy day.
  • Requests land at the moment a customer is happiest, so more of them turn into real reviews.
  • The owner keeps full say over who is asked and how it reads, so the business grows its Google profile without ever feeling pushy.
Build sheet
Client
A two-crew trade business (illustrative)
Engagement
Workflow Audit, then a Targeted Build
Timeline
2 weeks, kickoff to live
Stack
Make, Gmail, SMS gateway, Google Business Profile, Claude
Aftercare
Care retainer: monitored, human-reviewed and reported monthly
Over to you

Similar problem?

Plenty of happy customers but not the reviews to show for it? Tell us how you ask for reviews now, or whether it happens at all, and we will show you the ask that sends itself. No pressure and no jargon, just a look at what is possible.